How to Write Corporate Health Promotion Program Goals and Objectives

How to Write Corporate Health Promotion Program Goals and Objectives

Why have Corporate Health Promotion Program goals?

Corporate Health Promotion Program goals take your company’s priorities for employee health improvement and make them specific and measurable. Well-defined Corporate Health Promotion Program goals provide direction for selecting Strategies and a basis for which to measure progress.

Writing Corporate Health Promotion Program goals

Writing Corporate Health Promotion Program goals is not complicated or difficult. It does require some thought, about your company’s Corporate Health Promotion Program vision for a culture of wellness and they should be:

Specific Corporate Health Promotion Program Goals
Measurable Corporate Health Promotion Program Goals
Attainable Corporate Health Promotion Program Goals
Realistic Corporate Health Promotion Program Goals
Timely Corporate Health Promotion Program Goals

Specific Corporate Health Promotion Program Goals: What is the specific outcome your company is looking for? “Reduce tobacco use among employees” is more specific than “Improve the health of employees.” You may wish to write some goals about specific outcomes (reducing smoking among employees) and other goals about specific progress (implementing a smoke-free campus policy or reducing the price of fresh fruit in the cafeteria to 25 cents a piece).

Measurable Corporate Health Promotion Program Goals: Making your goals measurable provides a means of evaluating your progress and success. There is a saying: “what gets measured, gets done.” Measurable goals can be powerful motivators for your company. “Provide more time for employees to be physically active” is much less measurable than “implement a daily 15-minute walking break into the schedule of all employees.” “Increase the number of employees who want to quit smoking” is less measurable than “increase enrollments in the stop-smoking program to 120 employees per year.”

Attainable Corporate Health Promotion Program Goals: Establish goals that challenge your company to change and that will demonstrate a real commitment to the health of the employees. At the same time, set goals that are achievable. Goals that are set too far out of reach can be overwhelming and may become a barrier rather than a motivator.

Realistic Corporate Health Promotion Program Goals: Write goals that are do-able, given the skills, time, finances and overall strategy of the company. A realistic project may push the skills and knowledge of the people working on it but it shouldn’t break them.

Timely Corporate Health Promotion Program Goals: When do you hope to achieve the goal? Next week? Next year? Without a timeframe, the goal is still not clear and is much less likely to galvanize resources and energy within your company.

“Reduce the percent of employees who use tobacco from 20% to 10%” is much less of a challenge than “By the end of 2010, reduce the percent of employees who use tobacco from 20% to 15%”.

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